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Holistically Enriching Lives

Food Processing


With a dream to enter households across the length & breadth of the country with better products, BCM Group ventured into the manufacture of its first FMCG brand - 'Yellow Diamond'. Soon, it spread its wings into more brands with Rich Feast - an assortment of cupcakes & cookies as well as Avadh Foods - a range of quality Indian snacks. Today, its brand 'Yellow Diamond' has grown manifold and is recognized as a tongue-tickler that delights over a million consumers the world over with wide variants in innovative packaging & sizes.

Diamond, Rich Feast, Avadh Sub brands

A Prestigious Name Ranking 4th
in the Food Sector

State-of-the-art Manufacturing & Packaging

To ensure high-quality standards and checks along various stages, BCM started with manufacturing of 'Yellow Diamond' in a cutting-edge manufacturing plant spread across 8 acres in Indore and has now expanded with plants in Guwahati & Bengaluru. All units are managed by a competent task force comprising qualified professionals & skilled man-power with machinery sourced from across the world with a combination of indigenous equipment. We observe fully-automatic environments ensuring that the processing and packaging adhere to optimum hygiene standards.

Quality Assurance

Experienced Food Technologies ensure international quality standards for a consistent brand experience. Well-equipped & in-house quality control facilities ensure stringent quality & process checks, at every stage, from production to packaging. Moreover, a proactive Research & Development Division continuously monitors & upkeeps product development while engaging new and emerging technologies in process optimization & flavour development.

Marketing & Advertising

The Group has a sound and effective distribution chain comprising distributors, stockiest, and retailers. From making its brand easily available at every nook & corner, the Group is now expanding its presence in numerous countries. The group had a successful turnover of ₹ 1400 Cr. in the financial year 2019-20. IPO Issue was oversubscribed 47 times in the year 2018. With renowned actor, Salman Khan and Rio medalist P.V. Sindhu, BCM is effectively strategizing to present 'Yellow Diamond' across various media platforms to reach out to the people of the country on a large scale.
Our investment partner - Sequoia Capital.

Promoters of Prataap Snacks Limited

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